
YOU BET
Where Stakes Are High…and the Ink Lasts Forever…
CONCEPT

A high-stakes reality competition blending the artistry of Ink Masters, the strategy of World Series of Poker, and the intensity of UFC sportscasting. Elite tattoo artists compete in a sports-style bracket, betting on themselves and each other for a $100,000 prize pool, while fans, guests, and celebrities place side bets in a vibrant, Vegas-fueled atmosphere.
SHOW FORMAT

CAST

TATTOO CONTESTANTS
10 diverse, elite tattoo artists with bold personalities and skills.
TWIG SPARKS - My name is Adrian but most people know me as Twig. A friend of mine started calling me "Twiggy" because…
CLAUDIA DE SABE - Claudia has been tattooing since 2006, working in some of the best shops in London
CHRIS GARVER - Chris Garver is a well known tattooer who's career has spanned 30 years
WARRIORISM - Born in Japan, resident of England. Yutaro has been tattooing since 1995
SHAUN TOPPER - “Using Color Collab is fun and challenging way to flex..”
OLIVER MACINTOSH - Oliver is a tattoo artist working at Frith Street Tattoos in London, England…
JOHAN SVAHN - Tattooer working out of Sweden focusing on large..
MATT BECKERICH - Matt began tattooing at age 17 in 1999. He has traveled the world extensively and pursues tattooing full-time, alongside other artistic avenues such as architectural design, fine art, and fashion.
BETTING & DRAMA

BETTING
• Core Mechanic: Contestants bet their $10,000 prize share on matchups, with winners gaining and losers losing portions, creating poker-like strategy.
• Galley Betting: Fans, guests, and celebrities bet on outcomes, fueling high-energy stakes.
WHY IT WORKS
◦ Organic drama from real financial risk, no scripted conflicts.
◦ Interactive betting engages viewers (potential for app integration).
◦ Sports-bracket format ensures clear stakes and progression.
SETTING & AESTHETICS

LOCATION
An elegant Gothic tattoo parlor inside a casino bar at Caesars Palace, Las Vegas.
DESIGN
Dark velvet, ornate chandeliers, and neon accents for a luxurious, edgy vibe.
CENTER STAGE
A brightly lit tattoo stage showcases contestants in the heart of Sin City.
SIDE STAGE
A live cover band plays rock ‘n’ roll, new wave, or ‘90s grunge, energizing the crowd between sets.
AUDIENCE
Casino guests pay for live show access, joining fans, celebrities, and bettors in the “galley” for an interactive experience.
VISUALS
Dynamic shots of tattooing, betting odds on screens, and a roaring crowd under Gothic arches.
SPORTS
The show will feature sports figures like Las Vegas raiders Max Crosby and other sports celebrities from the NBA and MLB that are tattoo collectors.
SOUNDTRACK
Band performances mixed with high-energy Country, Rock and Electronic music featuring high-level talent that passes through Las Vegas.
WHY IT WINS

UNIQUE APPEAL
Blending the grit of Ink Masters with the glitz of Vanderpump Rules, YOU BET delivers high-energy storytelling, stunning visuals, and the unfiltered charisma that made Chris Nunez a star.
SIN CITY VIBE
The Caesars Palace setting, live band, and paid audience create an unmatched, electric atmosphere.
SCALABILITY
Local rivalries to global showdowns ensure longevity.
BROAD AUDIENCE
Tattoo fans, sports enthusiasts, casino-goers, and reality TV viewers.
ENGAGEMENT
Betting, live music, and interactive elements drive social buzz and viewer retention.
MARKET FIT
Perfect for Paramount+, Netflix, or ESPN seeking bold, Vegas-style content.
CREATORS

MAKE.BELIEVE.PICTURES
SCOTT DUNLOP
The mastermind behind the explosive “Real Housewives” franchise. A dynamic TV producer and entrepreneur, Dunlop struck reality TV gold by creating “The Real Housewives of Orange County” in 2006, sparking a global phenomenon. With a sharp eye for drama and luxury, he helped redefine unscripted entertainment, turning housewives into household names. Beyond Bravo’s iconic series, Dunlop has worked in film, tech, and even co-founded a social media app. A true innovator, he continues to shape pop culture—one glamorous feud at a time.
CHRIS NUÑEZ
Christopher Nuñez is an American tattoo artist, television personality and entrepreneur. He is the owner of Handcrafted Tattoo and Art Gallery, a tattoo shop located in Fort Lauderdale, Florida, and was a judge on the reality television show Ink Master. Recently Chris has struck another home run for TV with being a producer for the hit show on Netflix, "Tattoo Redo”. Now Chris is pioneering TV with his own recipe in opening Make.Believe.Pictures and producing fresh ideas for TV as well as producing and pioneering documentaries in the most remote parts of the Amazon Rainforest with BENKI, Chief Spiritual leader of the Ashaninka Tribe.
JEFFREY KUSHON
Jeffrey has been an Art director, Producer and Set Designer for over 30 years in the Film & Television Industry on projects like “Fast & the Furious”, “Straight Outta Compton”,
“Dexter”, “Hacks” and “Our Flag Means Death” series on HBO with Taika Wahtiti , as well as being the CEO of Parker Stone Interiors that specializes in custom commercial interior design for such production companies as Deutsch LA, Steelhead & Lime Studios
NICK WARAKSA
Nick Waraksa is an Emmy award-winning Filmmaker, Creative Director, and Music Composer. He is a partner at two film houses, Blend Creative Make.Believe.Pictures.
At Blend, Nick has serviced clients such as GE and KOHLER as well as major touring artists like John Legend, Sarah Bareilles, and Jason Mraz. In Make.Believe.Pictures, Nick is a partner with Chris Nuñez and Bryan Mir working as a creative director on various TV shows and documentary work that follow his extensive experience living with and earning the trust of indigenous tribes from around the world.
As an accomplished musician, Nick has worked in several genres, where he has released on streaming platforms and accomplished films scores that won awards at Cannes. Nick believes that you must live completely immersed in your art, he currently spends his time running his companies from an off-grid and eco-conscious film and music studio in the Rainforests of Maui, HI.
BRYAN MIR
Bryan Mir is an Emmy award-winning Director, who has worked across all formats in the industry. With his extensive experience, Bryan is focused on telling stories in the long format, with a passion for everything that has come before.
Living multiple lives, Bryan began his career as a professional musician for over 10 years, playing with artists like Willie Porter and XYZ. He then discovered a passion for filmmaking and co-founded Blend Creative, where he led the production division. Blending his music experience into film with music videos, Bryan has worked with artists such as John Legend and Jason Mraz as well as commercial clients such as MTV and GE.
After several trips to the Amazon, Bryan has dedicated himself to telling the stories of indigenous peoples from around the world. His passion has led him to becoming a partner in Make.Believe.Pictures with renown tattooist Chris Nunez, where they focus on telling modern stories in the long format.
CALL TO ACTION

MAKE.BELIEVE.PICTURES
• YOU BET is the ultimate reality showdown, blending art, strategy, and Sin City spectacle.
• Let’s ink this deal and light up Caesars Palace with the world’s wildest tattoo competition!
all inquiries please contact us at
youare@makebelieve.picture
THANK YOU
