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PHASE II

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THIS IS A REVIEW OF THE III-PHASE STRATEGY.

We have paddled out to the break with PHase I.
Now it’s time to drop in with phase II

PHASE I:

PADDLING OUT FOR THE BRAND
(this is where we builT the engine)

  • discovery

  • Logo rebrand/ design

  • Branding decks (which will cover all uses of the logo, colors, and outward facing aesthetic of the company)

  • website

 

DOCUMENTARY:

  • We have begun scripting, writing, filming, and producing the two documentaries

  • much has been shot and we’re on schedule for “Evolution Revolution” with a shoot tomorrow and “Heart Swell” is entering the exciting training/water phase as the winter swell is officially upon us

    ~

SPONSORSHIP OF:

CHRIS DAVIS JR.

SHACC sponsored surfer, SHACC Documentary star, and future SHACC YouTube star, riding the first SHACC board in the world.

 

PHASE II

THE DROP IN
(Now that we have a new brand, it’s time to perform)

  • Social Media campaign content creation (see diagram below)

  • Social media team: rollouts from the campaign’s content

  • YouTube: Original video content campaigns along with archive editorial rollouts from THE SHACC (see diagram)

  • THE STORE: Limited edition Apparel designs, surf boards, etc. for immediate new brand ROI

  • Create new partnerships and collaborations for the social media growth and financial ROI

  • AIRSTREAM STORE: taking the brand to the people

 
 
 
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PHASE II

THE DROP-IN

 

AIRSTREAM PROJECT

Bringing THE SHACC to the people.

THE STORE

Scarcity builds exclusivity. We will create low-quantity, limited edition hats, clothing, custom surf boards, and more. The costs will be higher building the demand. This also serves as a high ROI test marketing campaign helping us know exactly what pieces to scale into a wider ass production and where to paddle out to next.

SOCIAL MEDIA CONTENT CAMPAIGNS

We have an incredibly successful Social team that will be activated into creating, monitoring, and posting compelling content and narratives for the SHACC that are targeted towards building fast engagement, followers, and brand recognition. This is a highly strategic and informed effort.

YOUTUBE CONTENT

Building a YouTube audience by filming, editing, and posting custom content as well as content derived from the SHACC’s massive archive.

SPONSORSHIPS

Seeing THE SHACC in the waves.

BRAND PARTNERSHIPS

Creating multi-brand relationships for different ROI opportunities, street Credit, and cultural longevity. Some target, and very achievable, companies to kick it off are 4Oceans, Monster Energy Drink, Red Bull, and SEA DOO.

ARTIST COLLABORATIONS

Expanding the Brand’s street Credit, ROI options, and social media credit. Targeted artists such as Nano, RISKY, and Chris Nunez would be immediate and just the beginning.

 

6 MONTH PACKAGE

6 month contract for Social Media Team: $30K

• Social Media Rollout Plan
• PLAN Development
• DAILY posting content
• weekly meetings to monitor and pivot for success based on calculated agorythmic strategy.

Relationship Building in new markets and brand relationships: $25K

• Relationship building with major brands and collaborators such:
- RISKY
- Chris Nuñez
- Monster Drink
- Red Bull
- 4Ocean
- SEA DOO
- and more…

Monthly design needs: $15K

• Monthly design needs for THE SHACC outside of social media work such as branding expansion needs (magazine ads, event ads, etc.) under the new brand guidelines.

• Creating custom pitch decks on behalf of THE SHACC to outside projects and opportunities (I.E. SURF PARKS, ETC.)

AIRSTREAM: $20K

• Curating the airstream
• interior design
• external signage
• sponsorship with additional logos on the outside
• documenting the process for social media
• concepting usages and campaigns for the airstream to be the mobile museum for SHACC

RISKY Event filming of the process and content for social media: $15K

• SOCIAL CONTENT SHOOT: FIlming the risky event as well as the entire process of selecting the board, making the art, and presenting it at the gallery
• long-form youtube video of the entire process, experience, and event

“Evolution Revolution” video campaign: $5K

• editing and posting the content form the documentary for social media rollout on Instagram, Facebook, and tik tok.

Additional days filming jaws: $5K

• Additional days filming big wave surfers on Maui for social media content showing SHACC’s presence on the current surf scene filming future legends

SPONSORSHIPS: $5K

• Head hunting the future legends of tomorrow by discovering, sponsoring, and facilitating custom SHACC logo boards for:
- Annie Reickert
- Chris Davis Jr.
- Nahuel Messera

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PHASE III: THE EXPERIENCE

(THIS IS WHERE WE RIDE FOR LEGACY)

  • “SHACC HALL OF FAME” branding and conceptualization for the ages

  • Event planning for all museums (music shows, pop-up tattoo events, film screenings, hall of fame events)

  • NFT - tiered memberships of access

  • VR experience of surfing

  • interior designed and VR experience Interactions for kids that could feature ideas like skating down a manufactured wave, going into the mouth of a shark, or dropping into a wave at Nazare’

  • Cross-brand with “chief of war” (Jason Momoa film using actual indigenous artisans and boat makers)

  • NEW Museum location branding

  • NEW Museum interior design

  • “The Warehouse” museum (current location) Re-Brand

  • “The Warehouse” museum interior design/layout