MAKE.
BELIEVE.
PICTURES.
MAKE.BELIEVE.PICTURES lives true to it’s namesake. Cutting edge content from iconic originators in the world of art and entertainment mixed with storytelling that has to be authentically lived and believed in order to capture and share it in ways that make the company a tastemaker for what is to come in the industry of Film, TV, Branding, and Music Production. WITH NOT ONLY A STUDIO IN LA BUT We ALSO just recently opened a studio facility in an eco-conscious, off-grid facility on the north shore of Maui so that we could be closer to the waves AND CULTURE OF SURFING.
FILM & Documentary WORK REEL:
Recent films produced in our Maui Studio:
Our mission is to completely RE:THINK, RE:BRAND, and RE:ICONIZE the Surf History and Cultural center of California.
We have a vision for the SHACC.
Phase I is where we build the engine, Phase II is where we see the machine, and Phase III is the driving force.
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You have the history, we are here to guide you into the future.
THE POWER OF STORY
Surfing isn’t just a sport, it is an ancient culture still thriving in the modern world, it is a way of life. ANd like all ancient cultures it was passed down through story.
This opportunity to take the SHACC to the hight and popularity of such establishments as the Rock N Roll hall of fame and The Hollywood Walk of Fame is our mission. Many of surfing’s iconic legends are still alive today, it would be an honor to work with them in sculpting a timeless milestone and cultural heirloom that will preserve and elevate surfing’s powerful story for the ages.
branding THE LEGENDs
GERRY LOPEZ
The iconic “lightning bolt” still sells boards today and he’s franchised out starter “foamy” boards for the world to usher in a new generation of surfers that will know his story through their purchased patronage.
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we can pioneer the future of surfing with a living legend today with modern designs of his boards auctioned and sold at SHACC events.
KELLY SLATER
The GOAT. Not only can you ride his boards, you can literally surf his waves at the camp. The entire experience of Slater surfing is something you can buy into and the legend continues. You can be part of the living legend’s story today.
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LEGENDS like this can be inducted into the SHACC hall of fame with a rebrand they would be proud to have a sticker of on their board while still taking titles in the waves.
LAIRD HAMILTON
With how Laird has branded his health and fitness routines you can literally BE Laird. Probably the most successful example. You can eat his foods, visit his training facilities, and because of him you have to apply for permits to surf certain waves in the spirit of protecting the sport.
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SHACC events can feature Laird’s recipes and we can even work with him in creating virtual reality big wave sessions for the youth at the SHACC
BETHANY HAMILTON
Possibly one of the greatest stories ever told. A promising young surfer looses her arm to a shark and goes on to win championships and inspire the world to change their perspective on what is possible. Her story is told through multiple films, sponsorships, book signings, and a career heard the world over. Granted the story is earned, it’s also well told and will likely last the ages.
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Make.Believe.Pictures, being an Emmy award winning cinematography company, can create a documentary on the SHACC’s re:brand; “building the legacy” (working title)
VALUE BY DESIGN
““You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.””
The value of the collection goes down when you haven’t added the actual value to the audience/ consumer. A brand has to tell the story to it’s audience for them to not only engage with but be part of.
MERCH WITH LEGACY
You need a story that relates to the patrons and makes them want to be a part of it. Along with a great story, the designs of the merchandise need to pull strings from modern/popular designs surf culture is currently wearing. Board shorts, hats, rash guards, tank tops all with an incredible design competitive with the likes of Rip Curl, Vissla, and O’Neil. Customers are wearing a piece of history and, for some surfers, wearing their legacy. Stickers on surf boards can represent living legends like Kelly Slater and overall fans/surfers that have exclusive memberships. We want to see the SHACC logo embodied as a badge of honor.
TIERED MEMBERSHIPS
Tiered memberships could allow members to get access to the pop up museums. Value is what you give it. From pop-up consumer locations to the warehouse floor and deep into the surf board archives and private events and inaugurations the experiences can be custom, exclusive and priced accordingly.
TIMELESS MUSEUM DESIGN
A more engaging museum experience that appeals to all ages with interactive, modern technology woven in for all ages in a package that nods sophisticated and high-designed architectural nods that give the museum prestige.
Appointment only tours to “the warehouse”
Exclusive VIP events and private tours of “the warehouse” will make the back log of historical elements something exclusive and unique without having to polish up the facility in the same way as the consumer-facing museum.
LOCATION
LOCATION
LOCATION
THE MUSEUM
“THe museum” will be located at a prime location to have higher attendance from patrons and easier access to new and curious adopters.
THE WAREHOUSE
“The warehouse” should take advantage of its location and lack of attendance to spin it that it’s appointment only personal, guided tours that feel more exclusive and valuable. THink Raiders of the lost arc, something sought after and discovered. Branding and merch specific to the location could become an underground cult following for who is “in the know” or who “has seen the legends”
events
Events should be held at locations that exude being in nature and the elements surfers know and love.
THE PLAN
Creating a brand that enhances it’s story and builds legacy takes time. These are the phases needed to develop this successful and timeless Re:Brand
PHASE I: PADDLING OUT FOR THE BRAND
(this is where we build the engine)
discovery
Logo rebrand/ design
Branding decks (which will cover all uses of the logo, colors, and outward facing aesthetic of the company)
website
phase II: THE DROP IN
(THIS IS WHERE WE DRIVE THE CAR)
Social Media campaign content creation (concepts like having live-stream of surfers like “life if Kai” from IG playing in partnership with Red Bull, etc.)
Social media rollouts from the campaign’s content
Original video content campaigns on YouTube
Apparel design for immediate new brand ROI
Create new brand partnerships for the social media and ROI growth opportunities and collaborations
AIRSTREAM STORE: taking the brand to the people
DOCUMENTARY BRAND VIDEO (PRODUCTION): filming, documenting the construction, planning, and branding of legends. Gathering the building blocks to a documentary brand video launch telling your story for streaming network consideration, website fodder, and social roll out campaigns
PHASE III: THE EXPERIENCE
(THIS IS WHERE WE DRIVE FOR LEGACY)
“SHACC HALL OF FAME” branding and conceptualization for the ages
Event planning for all museums (music shows, pop-up tattoo events, film screenings, hall of fame events)
NFT - tiered memberships of access
VR experience of surfing
interior designed and VR experience Interactions for kids that could feature ideas like skating down a manufactured wave, going into the mouth of a shark, or dropping into a wave at Nazare’
Cross-brand with “chief of war” (Jason Momoa film using actual indigenous artisans and boat makers)
NEW Museum location branding
NEW Museum interior design
“The Warehouse” museum (current location) Re-Brand
“The Warehouse” museum interior design/layout
