THIS IS A REVIEW OF THE III-PHASE STRATEGY.
We have paddled out to the break with PHase I.
Now it’s time to drop in with phase II
PHASE I:
PADDLING OUT FOR THE BRAND
(this is where we builT the engine)
discovery
Logo rebrand/ design
Branding decks (which will cover all uses of the logo, colors, and outward facing aesthetic of the company)
website
DOCUMENTARY:
We have begun scripting, writing, filming, and producing the two documentaries
much has been shot and we’re on schedule for “Evolution Revolution” with a shoot tomorrow and “Heart Swell” is entering the exciting training/water phase as the winter swell is officially upon us
~
SPONSORSHIP OF:
CHRIS DAVIS JR.
SHACC sponsored surfer, SHACC Documentary star, and future SHACC YouTube star, riding the first SHACC board in the world.
PHASE II
THE DROP IN
(Now that we have a new brand, it’s time to perform)
Social Media campaign content creation (see diagram below)
Social media team: rollouts from the campaign’s content
YouTube: Original video content campaigns along with archive editorial rollouts from THE SHACC (see diagram)
THE STORE: Limited edition Apparel designs, surf boards, etc. for immediate new brand ROI
Create new partnerships and collaborations for the social media growth and financial ROI
AIRSTREAM STORE: taking the brand to the people
PHASE II
THE DROP-IN
AIRSTREAM PROJECT
Bringing THE SHACC to the people.
THE STORE
Scarcity builds exclusivity. We will create low-quantity, limited edition hats, clothing, custom surf boards, and more. The costs will be higher building the demand. This also serves as a high ROI test marketing campaign helping us know exactly what pieces to scale into a wider ass production and where to paddle out to next.
SOCIAL MEDIA CONTENT CAMPAIGNS
We have an incredibly successful Social team that will be activated into creating, monitoring, and posting compelling content and narratives for the SHACC that are targeted towards building fast engagement, followers, and brand recognition. This is a highly strategic and informed effort.
YOUTUBE CONTENT
Building a YouTube audience by filming, editing, and posting custom content as well as content derived from the SHACC’s massive archive.
SPONSORSHIPS
Seeing THE SHACC in the waves.
BRAND PARTNERSHIPS
Creating multi-brand relationships for different ROI opportunities, street Credit, and cultural longevity. Some target, and very achievable, companies to kick it off are 4Oceans, Monster Energy Drink, Red Bull, and SEA DOO.
ARTIST COLLABORATIONS
Expanding the Brand’s street Credit, ROI options, and social media credit. Targeted artists such as Nano, RISKY, and Chris Nunez would be immediate and just the beginning.
PHASE II PACKAGES
PLATINUM PACKAGE:
• 6 month contract for Social Media Team
• Social Media Rollout Plan, Development, posting content,, and weekly meetings to monitor and pivot for success based on calculated agorythmic strategy.
- - - - - -
• Relationship building with major brands and collaborators such as RISKY, Chris Nuñez, Monster Drink, Red Bull, 4Ocean, SEA DOO, and more.
• Monthly design needs for THE SHACC outside of social media work such as branding expansion needs (magazine ads, event ads, etc.) under the new brand guidelines.
• Creating custom pitch decks on behalf of THE SHACC to outside projects and opportunities.
- - - - - -
• Building out the online, airstream, and in-museum store and maerchandise (which will include collaborative good from outside artists mentioned above). Make.believe will not be charging for any garment curation, development, or design time in exchange for profit sharing. make/believe will be charging for the time needed to currate the online store, product photography, and advertising campaigns needed for the website, social media, and ahy other type of promotions to promote the success of the store.
- - - - - -
• Additional days filming other famous surfers outside of JAWS and any other major competition in the Hawaiian islands and California in order to create for social fodder for THE SHACC as will as simultaneously build up their digital archive which can be sold along side their current archive library of footage.
• SOCIAL CONTENT SHOOT: “The Swell Collection”
(This concept follows around noteable surf legends within the walls of the SHACC as we uncover relics that conjour our legends to tell the tales of what it was like to be there.)
• SOCIAL CONTENT SHOOT: “Endless Shacc”
(Giving the iconic concept of "Endless Summer" a twist, we will take 3 iconic surfers on the road with a collection of vintage boards and see if they can ride the same waves with the same boards as the legends of the ancient past. Triumphs and Bloopers will ensue creating compelling social media content.)
GOLD PACKAGE:
• 6 month contract for Social Media Team
• Social Media Rollout Plan, Development, posting content,, and weekly meetings to monitor and pivot for success based on calculated agorythmic strategy.
- - - - - -
• Relationship building with major brands and collaborators such as RISKY, Chris Nuñez, Monster Drink, Red Bull, 4Ocean, SEA DOO, and more.
• Monthly design needs for THE SHACC outside of social media work such as branding expansion needs (magazine ads, event ads, etc.) under the new brand guidelines.
• Creating custom pitch decks on behalf of THE SHACC to outside projects and opportunities.
- - - - - -
• Building out the online, airstream, and in-museum store and maerchandise (which will include collaborative good from outside artists mentioned above). Make.believe will not be charging for any garment curation, development, or design time in exchange for profit sharing. make/believe will be charging for the time needed to currate the online store, product photography, and advertising campaigns needed for the website, social media, and ahy other type of promotions to promote the success of the store.
- - - - - -
• Additional days filming other famous surfers outside of JAWS and any other major competition in the Hawaiian islands and California in order to create for social fodder for THE SHACC as will as simultaneously build up their digital archive which can be sold along side their current archive library of footage.
• SOCIAL CONTENT SHOOT: “The Swell Collection”
(This concept follows around noteable surf legends within the walls of the SHACC as we uncover relics that conjour our legends to tell the tales of what it was like to be there.)
SILVER PACKAGE:
• 6 month contract for Social Media Team
• Social Media Rollout Plan, Development, posting content,, and weekly meetings to monitor and pivot for success based on calculated agorythmic strategy.
- - - - - -
• Relationship building with major brands and collaborators such as RISKY, Chris Nuñez, Monster Drink, Red Bull, 4Ocean, SEA DOO, and more.
• Monthly design needs for THE SHACC outside of social media work such as branding expansion needs (magazine ads, event ads, etc.) under the new brand guidelines.
• Creating custom pitch decks on behalf of THE SHACC to outside projects and opportunities.
- - - - - -
• Building out the online, airstream, and in-museum store and maerchandise (which will include collaborative good from outside artists mentioned above). Make.believe will not be charging for any garment curation, development, or design time in exchange for profit sharing. make/believe will be charging for the time needed to currate the online store, product photography, and advertising campaigns needed for the website, social media, and ahy other type of promotions to promote the success of the store.
- - - - - -
• Additional days filming other famous surfers outside of JAWS and any other major competition in the Hawaiian islands and California in order to create for social fodder for THE SHACC as will as simultaneously build up their digital archive which can be sold along side their current archive library of footage.
BRONZE PACKAGE: