PHASE I
YOUR LOGO & BRANDING
What we are calling “PHASE I” incorporates the design of your stand-alone logo for all business usages, a guide book for internal usage to maintain brand consistency and usage for the logo’s treatment, and for when third parties use the logo so that they know how to use it within the context of the brand for consistency and recognizability in the market place. All of this only has to be created once, pays it forward on the front end when everything is more easily controlled and organized, and will trickle throughout all the rest of the phases and growth of your brand.
LOGO design
We provide several options for designs to start
narrow it down to 3
when final logo direction is chosen we would also include designing it into a presentation where we show it utilized in scenarios to make sure the logo has the vision and longevity as far as we can possibly imagine through our experience in this field (designed into a mock-ad, building sign, vehicle graphics, web page, maybe a t-shirt, and some special request you might have to feel into this being the right logo for the brand!)
BRAND STANDARDS 1-SHEET
All-encompassing BRAND STANDARDS 1-SHEET (for internal and external company efficiencies usage)
this will show the “do’s” and “don’ts” for the logo to make sure it’s consistent inside and outside of the company’s usage as you grow. It’s best to do this on the front end.
BOTTLE LABEL DESIGN
BOTTLE LABEL DESIGN (incorporating the new LOGO)
Will incorporate the bottle you have pre-chosen as we will create several different looks to make sure the label design will come out as we all intend it to.
we will make sure the label is built to FDA requirements (as distilled spirits are controlled by the ATF as well)
we will follow all guidelines for language, minimum type sizes, and government warnings and requirements.