PHASE I

YOUR LOGO & BRANDING

What we are calling “PHASE I” incorporates the design of your stand-alone logo for all business usages, a guide book for internal usage to maintain brand consistency and usage for the logo’s treatment, and for when third parties use the logo so that they know how to use it within the context of the brand for consistency and recognizability in the market place. All of this only has to be created once, pays it forward on the front end when everything is more easily controlled and organized, and will trickle throughout all the rest of the phases and growth of your brand.

LOGO design

• We provide several options for designs to start

• narrow it down to 3

• when final logo direction is chosen we would also include designing it into a presentation where we show it utilized in scenarios to make sure the logo has the vision and longevity as far as we can possibly imagine through our experience in this field (designed into a mock-ad, building sign, vehicle graphics, web page, maybe a t-shirt, and some special request you might have to feel into this being the right logo for the brand!)

BRAND STANDARDS 1-SHEET

• All-encompassing BRAND STANDARDS 1-SHEET (for internal and external company efficiencies usage)

• this will show the “do’s” and “don’ts” for the logo to make sure it’s consistent inside and outside of the company’s usage as you grow. It’s best to do this on the front end.

BOTTLE LABEL DESIGN

• BOTTLE LABEL DESIGN (incorporating the new LOGO)

• Will incorporate the bottle you have pre-chosen as we will create several different looks to make sure the label design will come out as we all intend it to.

• we will make sure the label is built to FDA requirements (as distilled spirits are controlled by the ATF as well)

• we will follow all guidelines for language, minimum type sizes, and government warnings and requirements.

BUDGET: $7K for PHASE I

PHASE II

YOUR BRAND STORY

PHASE II is where we start to expand on your brand and potentially film some of the behind the scenes, interviews with you and anyone else that has something to share, sexy shots of the bottle in real-world scenarios, etc.. . creating this fills the “content buckets” for rolling out social media campaigns, imagery and videos for a website, and many other avenues for advertising that will require imagery. It’s like shooting an entire flock of birds with one stone.

BUDGET: (upon consultation in the ideation step for PHASE II after all branding and logo assets are complete)

PHASE III

YOUR SOCIAL MEDIA & WEBSITE

This phase focuses on outreach. How we roll content out across the digital landscape

• website

• creation of social media platforms (Tik Tok, IG, FB, X)

• think-tanking campaign rollouts based on studying client base that would benefit the brand’s growth and social credit

BUDGET: (upon consultation in the ideation step for PHASE III after all branding and logo assets are complete as well as a potentially filmed brand story video or photoshoot)

THE TEAM

THANK YOU